Growth isn't luck.
It's math.
4+ years turning ad spend into measurable revenue across Google, Meta, LinkedIn, TikTok, Snapchat, Amazon and Flipkart — for brands that want proof, not promises.
One specialist, every major ad platform.
Instead of juggling five different freelancers, get a single point of accountability across the entire funnel — from the first impression to the final conversion.
Recent experience, at a glance.
Currently running paid media at Mobec, with a freelance track record across real estate, EV and D2C brands.
Digital Advertising Specialist
Running Google Ads and Analytics-led campaigns for an EV charging and clean energy brand, on-site in Noida.
Digital Marketing Manager
Drove end-to-end digital strategy for real estate projects — lead generation, performance marketing, branding and campaign execution, focused on qualified leads and ROI.
Digital Marketing Executive & Affiliate Manager
Led brand building, content marketing and affiliate strategy across multiple client accounts, sector-63 Noida.
Digital Marketing Executive & Web Developer
Combined paid campaign execution with hands-on web development for client projects.
What a monthly report actually looks like.
Every retainer includes a report like this — tracked against last month, in plain language. This is a sample format to show how I report, not a specific client's data.
Reading the numbers, not just showing them.
A report only helps if someone reads it and acts on it. Here's the kind of analysis that goes with every metric above.
Spend efficiency is trending up
ROAS climbed from 3.1x to 4.2x over six months as low-performing ad sets were paused and budget was reallocated to the top 20% of creatives.
Funnel drop-off flagged early
A 40% bounce on one landing page was caught mid-campaign — the fix (faster load, clearer CTA) cut cost-per-lead by ₹38 the following month.
Creative testing has a clear winner
Video-first ads are outperforming static creative by 1.8x on CTR for this account — future budget skews toward video formats.
Audience is most active off-peak
Engagement and conversion rate both spike between 7–9 PM, so scheduling and bid adjustments are tuned around that window.
One person, fewer handoffs, faster fixes.
No agency layers
You talk directly to the person running your account — not an account manager relaying messages to someone else.
Media buying + the site behind it
If a landing page or CRM is the bottleneck, it gets fixed instead of blamed on the ad platform.
Reporting you can actually read
Every metric comes with a plain-language "what this means for you" line, not just a spreadsheet.
Multi-platform by default
7 ad platforms and SEO under one roof means your budget follows the audience, not the freelancer's specialty.
I've spent the last 4+ years inside performance marketing teams, running paid campaigns and organic growth strategy for brands across categories — clean energy, real estate, D2C, recruitment, and lifestyle gifting among them.
My work sits at the intersection of media buying and measurement: I don't just launch campaigns, I audit the funnel, fix the SEO underneath it, and build the reporting that tells a client exactly where their money went and what it returned.
Outside of paid media, I also build the systems brands run on — websites, CRMs and applications — so growth and infrastructure never have to be two separate conversations.
Experience
Digital Advertising Specialist
Mobec.io · Sep 2025 – Present · 11 mosFull-time, on-site in Noida. Google Ads, Google Analytics and campaign work for an EV charging & clean energy brand.
Digital Marketing Manager
Landmarks Realty (Freelance) · Nov 2025 – Feb 2026 · 4 mosRemote. End-to-end digital strategy for real estate projects — lead generation, performance marketing, branding and campaign execution focused on qualified leads and ROI.
Digital Marketing Executive & Affiliate Manager
ParaDigital Media · Aug 2023 – Jul 2025 · 2 yrsFull-time, sector-63 Noida. Brand building, content marketing, affiliate management and LinkedIn marketing across client accounts.
Digital Marketing Executive & Web Developer
Clicktapp Digital Media · Jan 2022 – Jul 2023 · 1 yr 7 mosFull-time, sector-2 Noida. Paired paid campaign execution with web development for client projects.
Education
Bachelor's Degree
Digital Marketing & Web TechnologiesFoundational coursework in marketing strategy, web fundamentals and business communication, applied directly through freelance and agency work since graduating.
Certifications
Google Ads · Google Analytics (GA4) · Meta BlueprintPlatform-issued certifications covering search, display and social advertising, alongside ongoing hands-on optimization work across live client accounts.
Key Achievements
4.2x average ROAS
Sustained across multi-platform ad accounts by continuously reallocating budget toward the best-performing creative and audience segments.
7 ad platforms managed solo
Google, Meta, LinkedIn, TikTok, Snapchat, Amazon and Flipkart — run end-to-end without agency layers or handoffs.
₹38 drop in cost-per-lead
Achieved in a single month for a real estate client by fixing a landing page bottleneck flagged during routine reporting.
Media + infrastructure, one owner
Built and shipped websites, CRMs and internal tools alongside the paid campaigns that depend on them.
Six services. One accountable partner.
Click any card to see the Starter, Growth and Pro breakdown — what's included, and what changes as you scale.
Social Media Management
Content calendars, growth strategy, community management and reporting across Instagram, LinkedIn and more.
Ads Management
Full-funnel paid campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, Amazon and Flipkart — optimized for ROAS.
SEO
Technical audits, on-page optimization, structured data and backlink strategy to grow organic visibility.
Web Development
Fast, conversion-ready websites and landing pages built to turn traffic into leads.
CRM Development
Custom CRM systems to manage leads, customers and renewals in one place.
App Development
Web and mobile applications with real payment gateways and role-based user systems.
Let's grow something.
Fill in the form and it'll open a pre-filled WhatsApp message — or reach out directly below.
WhatsApp / Call
+91 96438 84512
niraj2002sns@gmail.com
Location
Gorakhpur, Uttar Pradesh, India
What happens after you hit send.
You reach out
Submit the form or message directly on WhatsApp — either way it lands with me personally, not a support inbox.
Quick reply
Expect a response within a few hours with clarifying questions or straight next steps.
Free discovery call
A short call to understand your goals and current numbers before any proposal or pricing is finalized.
Before you reach out.
No. Most retainers run month-to-month after the first project, so you're never locked into a plan that isn't working.
Yes — most clients bundle 2–3 services once the first one shows results. Bundled pricing is discussed on the discovery call.
Ad spend goes straight to the platform (Google, Meta, etc.) — the management fee only covers strategy, setup and optimization.
Yes, campaigns and reporting are run remotely for clients anywhere — pricing above is quoted in INR for the Indian SMB/D2C market.